hot take: fast fashion is cancelled

At first glance, fast fashion seems to be a real innovation: stylish and cheap. Unfortunately, cheap garments require cheap production, resulting in a long list of concerns. Animal cruelty, environmental degradation, exploitation... fast fashion has it all. So, hot take: fast fashion is cancelled. 


Here are the facts:

  • 87% of the clothing produced ends up incinerated or in a landfill.

  • It takes more than 2,000 gallons of water to create a pair of jeans. Yes, I said 2,000 gallons of water -- that is more than enough water to provide someone their daily 8 cups for 10 years.

  • With more than 25 million individuals trapped in modern slavery, fast fashion continues to act as a haven for slave labor.

Shopaholics, have no fear. There are hundreds of alternatives to shopping at fast fashion brands and I can help. These companies work to incorporate environmental and ethical values, providing a conscious, chic look for consumers. It may take time to find your niche – to learn which companies are genuinely sustainable and which companies are not. So let's start small. Let's start by being imperfectly sustainable, together. 

your favorite unashamed shopper,
Anna Louise